Onward: How Starbucks Fought for it’s Life without Losing its Soul

AuthorHoward Schultz & Joanne Gordon

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Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

 

It’s about a maniacal approach to get things done and CULTURE is at the center of all this. Just like “Shoe Dog” by Phil Knight this one more than captivates.  Its a deep passion and love for something that spills across the society and doing good !

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